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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Marketingmanagement
Consumer behaviour
518
Konsumentenverhalten
518
Brand management
312
Markenführung
312
Brand image
255
Brand
208
Markenartikel
206
Beziehungsmarketing
137
Relationship marketing
137
Social Web
57
Social web
57
Customer satisfaction
50
Kundenzufriedenheit
50
Luxury goods
49
Luxusgüter
49
Internet marketing
44
Online-Marketing
44
Emotion
40
Marketing management
36
Advertising effects
31
Werbewirkung
31
Personality psychology
30
Persönlichkeitspsychologie
30
Brand loyalty
27
Viral marketing
26
Virales Marketing
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Einzelhandel
24
Retail trade
24
Dienstleistungsqualität
23
Service quality
23
Markentreue
22
Confidence
21
Vertrauen
21
Brand extension
20
Markentransfer
20
China
19
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2
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English
277
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Johnson, Lester W.
6
Casidy, Riza
4
Kulczynski, Alicia
4
Phau, Ian
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gunasti, Kunter
3
Ilicic, Jasmina
3
Japutra, Arnold
3
Jassawalla, Avan R.
3
Martin, Brett
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Bartels, Jos
2
Biedenbach, Galina
2
Bowden, Jana
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Felix, Reto
2
Fernandes, Teresa
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hawkins, Matthew A.
2
Hegner, Sabrina
2
Heine, Klaus
2
Hirvonen, Saku
2
Johnson, Zachary S.
2
Kara, Selcan
2
Laukkanen, Tommi
2
Leckie, Civilai
2
Lin, Zhibin
2
Machado, Joana César
2
Manoli, Argyro Elisavet
2
Moharana, Tapas Ranjan
2
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The journal of brand management : an international journal
Journal of strategic marketing
Journal of business research : JBR
399
Journal of retailing and consumer services
264
The journal of product & brand management
249
Psychology & marketing
117
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
100
European journal of marketing : EJM
88
The journal of consumer marketing
76
Journal of international consumer marketing
73
International journal of hospitality management
65
Marketing intelligence & planning
63
Journal of marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
International marketing review
57
Journal of global marketing
56
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
55
Cogent business & management
52
International journal of consumer studies
51
Journal of Islamic marketing
50
Journal of the Academy of Marketing Science
50
International journal of internet marketing and advertising : IJIMA
49
SpringerLink / Bücher
49
Journal of fashion marketing and management
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
46
Journal of travel and tourism marketing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of promotion management : JPM
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing research : JMR
37
International journal of retail & distribution management
36
Journal of business ethics : JOBE
35
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
277
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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