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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Advertising effects"
~subject:"Markenimage"
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Advertising effects
Markenimage
Consumer behaviour
620
Konsumentenverhalten
620
Brand management
292
Markenführung
292
Brand image
233
Brand
201
Markenartikel
199
Beziehungsmarketing
123
Relationship marketing
123
Einzelhandel
109
Retail trade
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Luxury goods
53
Luxusgüter
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Online retailing
49
Online-Handel
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Emotion
46
Social Web
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Social web
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Customer satisfaction
43
Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Food retailing
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Lebensmitteleinzelhandel
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Werbewirkung
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Brand loyalty
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Corporate social responsibility
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Johnson, Lester W.
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Phau, Ian
5
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3
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3
Mirzaei, Abas
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Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
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Abratt, Russell
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Gil Saura, Irene
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Grappi, Silvia
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Gray, David
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Grohmann, Bianca
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Guèvremont, Amélie
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Hegner, Sabrina
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Heine, Klaus
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2
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The journal of brand management : an international journal
The international review of retail, distribution and consumer research
Journal of business research : JBR
450
Journal of retailing and consumer services
275
The journal of product & brand management
248
Journal of marketing communications
170
Psychology & marketing
146
International journal of advertising : the review of marketing communications
138
Asia Pacific journal of marketing and logistics
106
International journal of advertising : the quarterly review of marketing communications
102
European journal of marketing : EJM
94
Journal of promotion management : innovations in planning and applied research
92
Journal of international consumer marketing
87
Journal of promotion management : JPM
81
The journal of consumer marketing
79
International journal of hospitality management
77
International journal of internet marketing and advertising : IJIMA
77
Marketing letters : a journal of research in marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
66
Marketing intelligence & planning
65
Journal of marketing research : JMR
62
Journal of marketing
59
Cogent business & management
58
International journal of consumer studies
58
International marketing review
57
Journal of advertising research
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Journal of fashion marketing and management
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of strategic marketing
48
Journal of Islamic marketing
47
Journal of travel and tourism marketing
47
European journal of marketing
46
Journal of the Academy of Marketing Science
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing management : MM
42
Young consumers : insight and ideas for responsible marketers
41
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ECONIS (ZBW)
244
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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