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isPartOf:"The journal of brand management : an international journal"
~person:"Baghi, Ilaria"
~person:"Dens, Nathalie"
~person:"Grace, Debra"
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Consumer behaviour
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Konsumentenverhalten
7
Brand management
4
Markenführung
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Brand
2
Brand image
2
Markenartikel
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Markenimage
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Baghi, Ilaria
Dens, Nathalie
Grace, Debra
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
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Phau, Ian
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Wiedmann, Klaus-Peter
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gil Saura, Irene
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Gunasti, Kunter
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
3
Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Zarantonello, Lia
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Šerić, Maja
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Atwal, Glyn
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Bartels, Jos
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Berenguer Contrí, Gloria
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Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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Felix, Reto
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The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Corporate social responsibility and environmental management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economia / Richerche
1
Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Islamic marketing
1
Journal of business ethics : JBE
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
4
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
5
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
6
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
7
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
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