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isPartOf:"The journal of brand management : an international journal"
~person:"Jung, Sojin"
~person:"Valette-Florence, Pierre"
~subject:"Brand management"
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Brand management
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Advertising effects
1
Apparel brand strategy
1
Bekleidung
1
Beziehungsmarketing
1
Brand equity
1
Brand positioning
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Celebrity endorsement
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Celebrity-Werbung
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Clothing
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Conspicuous
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Cost transparency
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Customer value
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Fashion
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Gerechtigkeit
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Kundenwert
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Perceived gains and losses
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Jung, Sojin
Valette-Florence, Pierre
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
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Jassawalla, Avan R.
3
Mirzaei, Abas
3
Phau, Ian
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Ross, William T.
3
Sashittal, Hemant Chaitanya
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Wiedmann, Klaus-Peter
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Zarantonello, Lia
3
Abratt, Russell
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
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Hur, Songyee
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Jin, Byoungho
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Johnson, Zachary S.
2
Kara, Selcan
2
Keller, Kevin Lane
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Klarmann, Christiane
2
Lin, Zhibin
2
Machado, Joana César
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Moharana, Tapas Ranjan
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The journal of brand management : an international journal
Journal of business research : JBR
8
The journal of product & brand management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
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Sport management review
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1
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
3
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
5
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
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