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isPartOf:"The journal of brand management : an international journal"
~person:"Mirzaei, Abas"
~person:"Valette-Florence, Pierre"
~type_genre:"Article in journal"
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Brand image
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Brand management
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Mirzaei, Abas
Valette-Florence, Pierre
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
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Wiedmann, Klaus-Peter
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Abratt, Russell
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Gil Saura, Irene
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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The journal of brand management : an international journal
Journal of business research : JBR
14
Journal of retailing and consumer services
2
The journal of product & brand management
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Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
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Economies et sociétés : cahiers de l'ISMEA
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International marketing review
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ECONIS (ZBW)
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
2
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
3
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
4
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
5
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
6
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
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