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isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Advertising effects
Markenimage
Marketingmanagement
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Customer satisfaction
15
Kundenzufriedenheit
15
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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8
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230
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230
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2
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English
230
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Johnson, Lester W.
5
Kulczynski, Alicia
4
Phau, Ian
4
Baxter, Stacey M.
3
Gunasti, Kunter
3
Ilicic, Jasmina
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Bartels, Jos
2
Biedenbach, Galina
2
Casidy, Riza
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Johnson, Zachary S.
2
Kara, Selcan
2
Lin, Zhibin
2
Machado, Joana César
2
Moharana, Tapas Ranjan
2
Ross, William T.
2
Sarkar, Abhigyan
2
Schmidt, Holger J.
2
Shimul, Anwar Sadat
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Velasco, Carlos
2
Webster, Cynthia M.
2
Šerić, Maja
2
Adegbite, Emmanuel
1
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
492
Journal of retailing and consumer services
316
The journal of product & brand management
254
Journal of marketing communications
191
Psychology & marketing
160
International journal of advertising : the review of marketing communications
143
Asia Pacific journal of marketing and logistics
124
European journal of marketing : EJM
107
International journal of advertising : the quarterly review of marketing communications
103
Journal of promotion management : innovations in planning and applied research
95
The journal of consumer marketing
94
Journal of international consumer marketing
89
International journal of internet marketing and advertising : IJIMA
85
Journal of promotion management : JPM
84
Marketing letters : a journal of research in marketing
84
International journal of hospitality management
81
Marketing intelligence & planning
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of marketing
74
Journal of global marketing
70
Journal of marketing research : JMR
69
International journal of consumer studies
63
Journal of marketing management : MM
63
Cogent business & management
62
International marketing review
61
Journal of advertising research
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of strategic marketing
58
Journal of the Academy of Marketing Science
58
Journal of Islamic marketing
56
Journal of fashion marketing and management
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
SpringerLink / Bücher
56
Journal of travel and tourism marketing
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
European journal of marketing
50
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
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ECONIS (ZBW)
230
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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