//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenimage
Marketingmanagement
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Brand
185
Markenartikel
183
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Customer satisfaction
15
Kundenzufriedenheit
15
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
more ...
less ...
Online availability
All
Undetermined
150
Free
8
Type of publication
All
Article
239
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
240
Aufsatz in Zeitschrift
240
Conference paper
2
Festschrift
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
240
Author
All
Johnson, Lester W.
5
Kulczynski, Alicia
4
Phau, Ian
4
Baxter, Stacey M.
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Ilicic, Jasmina
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Abratt, Russell
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Casidy, Riza
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Johnson, Zachary S.
2
Kara, Selcan
2
Keller, Kevin Lane
2
Lin, Zhibin
2
Machado, Joana César
2
Moharana, Tapas Ranjan
2
Ross, William T.
2
Sarkar, Abhigyan
2
Schmidt, Holger J.
2
Shimul, Anwar Sadat
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Velasco, Carlos
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
642
Journal of retailing and consumer services
642
The journal of product & brand management
274
International journal of hospitality management
196
Psychology & marketing
168
Asia Pacific journal of marketing and logistics
146
The journal of services marketing
125
European journal of marketing : EJM
118
Journal of the Academy of Marketing Science
113
Journal of marketing communications
111
Journal of marketing
102
Cogent business & management
100
Journal of strategic marketing
99
Marketing intelligence & planning
98
Journal of travel and tourism marketing
95
The journal of consumer marketing
95
Journal of retailing
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of international consumer marketing
86
SpringerLink / Bücher
86
Journal of hospitality marketing & management
85
International journal of contemporary hospitality management
78
The service industries journal
78
International journal of retail & distribution management
77
International journal of consumer studies
76
International journal of internet marketing and advertising : IJIMA
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
73
Journal of global marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of promotion management : innovations in planning and applied research
67
Tourism management : research, policies, practice
67
Journal of fashion marketing and management
64
The international review of retail, distribution and consumer research
63
Journal of Islamic marketing
62
International marketing review
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
more ...
less ...
Source
All
ECONIS (ZBW)
240
Showing
1
-
10
of
240
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->