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isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Marketingmanagement
Virales Marketing
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Customer satisfaction
15
Kundenzufriedenheit
15
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
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147
Free
8
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Article
226
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226
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226
Conference paper
2
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2
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2
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English
226
Author
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Johnson, Lester W.
5
Kulczynski, Alicia
4
Phau, Ian
4
Baxter, Stacey M.
3
Gunasti, Kunter
3
Ilicic, Jasmina
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Bartels, Jos
2
Biedenbach, Galina
2
Casidy, Riza
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Johnson, Zachary S.
2
Kara, Selcan
2
Lin, Zhibin
2
Machado, Joana César
2
Moharana, Tapas Ranjan
2
Ross, William T.
2
Sarkar, Abhigyan
2
Schmidt, Holger J.
2
Shimul, Anwar Sadat
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Velasco, Carlos
2
Webster, Cynthia M.
2
Šerić, Maja
2
Adegbite, Emmanuel
1
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
498
Journal of retailing and consumer services
354
The journal of product & brand management
256
Psychology & marketing
144
Journal of marketing communications
128
International journal of hospitality management
123
Asia Pacific journal of marketing and logistics
119
European journal of marketing : EJM
106
International journal of internet marketing and advertising : IJIMA
84
Journal of international consumer marketing
84
The journal of consumer marketing
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Journal of marketing
75
Cogent business & management
74
Marketing intelligence & planning
72
Journal of travel and tourism marketing
71
Marketing letters : a journal of research in marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International journal of consumer studies
67
Journal of strategic marketing
67
Journal of the Academy of Marketing Science
67
Journal of global marketing
66
Journal of marketing management : MM
66
Journal of promotion management : innovations in planning and applied research
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
60
SpringerLink / Bücher
60
International marketing review
59
Journal of Islamic marketing
54
International journal of contemporary hospitality management
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
Journal of marketing research : JMR
49
Journal of hospitality marketing & management
48
Journal of promotion management : JPM
48
International journal of advertising : the quarterly review of marketing communications
46
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ECONIS (ZBW)
226
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
7
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
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