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language:"eng"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
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Customer satisfaction
Internet marketing
Consumer behaviour
200
Konsumentenverhalten
200
Online-Marketing
199
Social Web
145
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
65
Werbewirkung
65
Online retailing
63
Online-Handel
63
Viral marketing
59
Virales Marketing
59
Werbung
58
Advertising
54
social media
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48
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
345
Journal of retailing and consumer services
278
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
138
Journal of marketing communications
114
Journal of advertising research
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
110
International journal of electronic marketing and retailing : IJEMR
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
108
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of hospitality management
106
Journal of internet commerce
106
International journal of advertising : the review of marketing communications
104
Information systems research : ISR
88
Tourism management : research, policies, practice
88
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Journal of promotion management : innovations in planning and applied research
79
Cogent business & management
78
Technological forecasting & social change : an international journal
78
Industrial marketing management : the international journal for industrial and high-tech firms
76
Electronic commerce research
72
Psychology & marketing
67
International journal of business information systems : IJBIS
66
Journal of electronic commerce research : JECR
66
International journal of advertising : the quarterly review of marketing communications
65
International journal of e-business research : an official publication of the Information Resources Management Association
64
International journal of technology marketing : IJTMkt
64
Journal of travel and tourism marketing
64
Business horizons
58
Journal of management information systems : JMIS
58
Journal of promotion management : JPM
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
The journal of product & brand management
57
International journal of contemporary hospitality management
56
Journal of marketing management : MM
56
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing intelligence & planning
52
Asia Pacific journal of marketing and logistics
50
Journal of hospitality marketing & management
50
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ECONIS (ZBW)
211
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
9
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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