Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Year of publication: |
2023
|
---|---|
Authors: | Vila-Brunet, Neus ; Llach, Josep |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 4, p. 389-409
|
Subject: | second-hand | online | satisfaction | loyalty | vendor | business-to-peer | B2P | peer-to-peer | P2P | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Gebrauchtmarkt | Second-hand market | Online-Marketing | Internet marketing | Lieferantenmanagement | Supplier relationship management |
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