//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"swe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
41
Marketing management
12
Marketingmanagement
12
Marketing theory
10
Marketingtheorie
10
Bibliometrics
8
Bibliometrie
8
Consumer behaviour
7
Konsumentenverhalten
7
Theorie
7
Theory
7
USA
7
United States
7
Innovation
5
Market research
5
Marktforschung
5
Betriebliche Wertschöpfung
3
Emerging economies
3
Fachzeitschrift
3
Führungskräfte
3
Impact
3
Journal
3
Managers
3
Marketing science
3
Schwellenländer
3
Value creation
3
Welt
3
World
3
Academic research
2
Decision
2
Economics
2
Entscheidung
2
Firm performance
2
Gesundheit
2
Health
2
Marketing academia
2
Marketing accountability
2
Marketing domain
2
Marketing thought
2
New product development
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
40
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
Swedish
Author
All
Stremersch, Stefan
6
Leeflang, Peter
4
Kayande, Ujwal
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Roberts, John H.
3
Burgess, Steven M.
2
Grewal, Rajdeep
2
Haenlein, Michael
2
Hanssens, Dominique M.
2
Kohli, Ajay Kumar
2
Reinartz, Werner J.
2
Wierenga, Berend
2
Alavi, Sascha
1
Albers, Sönke
1
Alsem, Karel Jan
1
Andrews, Rick L.
1
Atuahene-Gima, Kwaku
1
Becker, Maren
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Boo, Chanil
1
Camacho, Nuno
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
1
Chintagunta, Pradeep K.
1
Chung, Yuho
1
Cui, Anna Shaojie
1
Currim, Imran S.
1
Dekimpe, Marnik G.
1
Ding, Min
1
Donthu, Naveen
1
Doorn, Jenny van
1
Erguncu, Selin
1
Erickson, Gary M.
1
Germann, Frank
1
Hariharan, Vijay Ganesh
1
Hattula, Johannes D.
1
Heerde, Harald J. van
1
Ho, Ying
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
161
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
110
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
Staff Paper
44
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Premier reference source
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
4
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
5
Factors affecting the study of important marketing issues : additional thoughts and clarifications
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 29-31
Persistent link: https://www.econbiz.de/10012506513
Saved in:
6
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
7
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
8
Marketing accounts
Bendle, Neil T.
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 604-621
Persistent link: https://www.econbiz.de/10011758015
Saved in:
9
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
10
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->