//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Innovation"
~subject:"Theorie"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Theorie
Marketing
927
USA
121
United States
121
Marketing management
114
Marketingmanagement
114
Consumer behaviour
95
Konsumentenverhalten
95
Theory
66
Brand management
45
Markenführung
45
Beziehungsmarketing
41
Internet marketing
41
Online-Marketing
41
Relationship marketing
41
Business ethics
36
Unternehmensethik
36
Social Web
34
Social web
34
Sustainability
34
KMU
33
Nachhaltigkeit
33
SME
33
Corporate Social Responsibility
32
Corporate social responsibility
32
Digitalisierung
32
Digitization
32
Marketing theory
32
Marketingtheorie
32
Firm performance
26
Unternehmenserfolg
26
Brand
23
Markenartikel
23
Ethics
22
Market research
22
Marktforschung
22
China
21
Ethik
21
E-commerce
20
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
95
Type of publication (narrower categories)
All
Book section
Article in journal
459
Aufsatz in Zeitschrift
459
Graue Literatur
142
Non-commercial literature
142
Working Paper
128
Arbeitspapier
121
Aufsatz im Buch
95
Lehrbuch
92
Collection of articles of several authors
91
Sammelwerk
91
Textbook
91
Aufsatzsammlung
78
Konferenzschrift
43
Glossar enthalten
34
Glossary included
34
Conference proceedings
28
Hochschulschrift
27
Thesis
22
Handbook
13
Handbuch
13
Collection of articles written by one author
9
Sammlung
9
Bibliografie enthalten
8
Bibliography included
8
Reprint
7
Case study
6
Fallstudie
6
Festschrift
6
Fallstudiensammlung
5
Bibliografie
4
CD-ROM, DVD
4
Systematic review
4
Übersichtsarbeit
4
Amtsdruckschrift
3
Einführung
3
Government document
3
Elektronischer Datenträger
2
Bibliographie
1
Book review
1
more ...
less ...
Language
All
English
German
177
French
1
Author
All
Leeflang, Peter
3
Aspers, Patrik
2
Dholakia, Nikhilesh
2
Dholakia, Ruby R.
2
Garriga, Elisabet
2
Kohlbacher, Florian
2
Melé Carné, Domènec
2
Prabhu, Jaideep
2
Wittink, Dick R.
2
Aceto, Kelly
1
Achrol, Ravi S.
1
Agrawal, Vishal
1
Ahmadi, Iman
1
Ahrne, Göran
1
Andrews, Tim G.
1
Balasubramanian, Siva Kumar
1
Bamber, Christopher John
1
Bamber, David James
1
Bandyopadhyay, Subir
1
Bechter, Clemens
1
Beckert, Jens
1
Berezan, Orie
1
Bichler, Martin
1
Bischi, Gian Italo
1
Bitran, Gabriel R.
1
Borahima, Bahrun
1
Borgerson, Janet
1
Borges, Ana Pinto
1
Bovaird, Tony
1
Brunsson, Nils
1
Bruyère, Sébastien
1
Butler, Patrick
1
Buzzell, Robert Dow
1
Carraro, Carlo
1
Castilho, Daniela
1
Chatterjee, Somnath
1
Chayet, Sergio
1
Cochoy, Franck
1
Deinoff, Martin
1
Desiraju, Ramarao
1
more ...
less ...
Published in...
All
Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary issues in marketing : principles and practice
2
Frontrunners or copycats?
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
The Oxford handbook of innovation management
2
The nature and scope of marketing research
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Business ethics and continental philosophy
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
1
Creating competitive markets : the politics of regulatory reform
1
Creative marketing for new product and new business development
1
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
1
Disciplinary perspectives on innovation
1
Econometric models in marketing
1
Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Environmental policy and market structure
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Expanding disciplinary space : on the potential of critical marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Focus on agricultural economics
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 6
1
Global marketing strategies for the promotion of luxury goods
1
Green consumerism : perspectives, sustainability, and behavior
1
Handbook of economic forecasting ; Vol. 1
1
Handbook of health economics ; Volume two
1
Handbook of management under uncertainty
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handbook of research on applied AI for international business and marketing applications
1
Interaction and market structure : essays on heterogeneity in economics ; [selected sample of the papers presented at the 3rd WEHIA Workshop held at the University of Ancona on May 29 - 30, 1998]
1
International marketing ; Vol. 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
95
Showing
1
-
10
of
95
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
2
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
3
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
Saved in:
4
Stereotyping in marketing
Eisend, Martin
;
Kanevska, Sofiia
- In:
The SAGE handbook of marketing ethics
,
(pp. 146-154)
.
2021
Persistent link: https://www.econbiz.de/10012304924
Saved in:
5
Marketing and artificial intelligence : personalization at scale
Ramnarayan, Sujata
- In:
Handbook of research on applied AI for international …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012303441
Saved in:
6
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
Saved in:
7
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
8
A framework for understanding communication through comics (illustrated)
Yorkston, Eric
;
Dreze, Xavier
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 11-26)
.
2020
Persistent link: https://www.econbiz.de/10012320434
Saved in:
9
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
Develi, Evrim İldem
- In:
Turkey's economy from different perspectives after 1980 …
,
(pp. 121-147)
.
2020
Persistent link: https://www.econbiz.de/10012311085
Saved in:
10
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->