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language:"eng"
~subject:"Theorie"
~type_genre:"Book section"
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Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Changing the course of marketing : alternative paradigms for widening marketing theory
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Contemporary issues in marketing : principles and practice
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
The nature and scope of marketing research
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2007 Business & Economics Society International Conference ; Vol. 2
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Advances in Islamic finance, marketing, and management : an Asian perspective
1
Business ethics and continental philosophy
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Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
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Continuing to broaden the marketing concept : making the world a better place
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Corporate social responsibility : readings and cases in a global context
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Creating competitive markets : the politics of regulatory reform
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Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
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Expanding disciplinary space : on the potential of critical marketing
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Fundamentals of marketing research ; Vol. 4
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Fundamentals of marketing research ; Vol. 6
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Interaction and market structure : essays on heterogeneity in economics ; [selected sample of the papers presented at the 3rd WEHIA Workshop held at the University of Ancona on May 29 - 30, 1998]
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
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Learning by populations of organizations
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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Marketing and humanity : discourses in the real world
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Marketing, distribution and consumers
1
Media and convergence management
1
Networked business models in the circular economy
1
OR-Spektrum : quantitative approaches in management
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Stereotyping in marketing
Eisend, Martin
;
Kanevska, Sofiia
- In:
The SAGE handbook of marketing ethics
,
(pp. 146-154)
.
2021
Persistent link: https://www.econbiz.de/10012304924
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2
Marketing and artificial intelligence : personalization at scale
Ramnarayan, Sujata
- In:
Handbook of research on applied AI for international …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012303441
Saved in:
3
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
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4
A framework for understanding communication through comics (illustrated)
Yorkston, Eric
;
Dreze, Xavier
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 11-26)
.
2020
Persistent link: https://www.econbiz.de/10012320434
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5
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
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6
Contemporary marketing research
Bamber, David James
;
Bamber, Christopher John
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 74-95)
.
2019
Persistent link: https://www.econbiz.de/10012134033
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7
Environmental marketing and education
Sinha, Kunal
;
Sahedo, S. N.
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 285-304)
.
2019
Persistent link: https://www.econbiz.de/10012000427
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8
Marketing and humanity : an introduction
Krishen, Anjala S.
;
Berezan, Orie
- In:
Marketing and humanity : discourses in the real world
,
(pp. 2-7)
.
2019
Persistent link: https://www.econbiz.de/10012001356
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9
The organization of markets
Ahrne, Göran
;
Aspers, Patrik
;
Brunsson, Nils
- In:
Organizing and reorganizing markets
,
(pp. 17-31)
.
2018
Persistent link: https://www.econbiz.de/10011856559
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10
Islamic marketing : compatibility with contemporary themes in marketing
Ezlika Ghazali
;
Mutum, Dilip S.
- In:
Advances in Islamic finance, marketing, and management …
,
(pp. 213-222)
.
2017
Persistent link: https://www.econbiz.de/10011661965
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