//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Bianchi, Marina"
~person:"Guercini, Simone"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mode"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Mode
16
Fashion
15
Italien
6
Italy
5
Bekleidungsindustrie
4
Clothing industry
4
Consumer behaviour
4
Konsumentenverhalten
4
Textile distribution
4
Textilhandel
4
Geschäftsmodell
3
Globalisierung
3
International business
3
Luxury goods
3
Luxusgüter
3
1992-2012
2
Brand management
2
Business model
2
Consumption theory
2
Fashion industry
2
Globalization
2
Innovation
2
International market entry
2
Internationale Geschäftsbeziehungen
2
Internationaler Markteintritt
2
Konsumtheorie
2
Lieferkette
2
Markenführung
2
Strategisches Management
2
Supply chain
2
Theorie
2
Theory
2
Trend
2
Welt
2
World
2
Beschaffung
1
Beziehungsmarketing
1
Brand
1
Brand associations
1
Brand image
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
4
Book section
4
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
16
Author
All
Bianchi, Marina
Guercini, Simone
Choi, Tsan-Ming
47
Ko, Eunju
33
Henninger, Claudia E.
18
Ozuem, Wilson
13
Shen, Bin
13
Madsen, Dag Øivind
12
Bergler, Georg
11
Jin, Byoungho
11
Merlo, Elisabetta
11
Muthu, Subramanian Senthilkannan
11
Moore, Christopher M.
10
Chow, Pui-Sze
9
Kim, Kyung Hoon
9
Perry, Patsy
9
Ranfagni, Silvia
9
Ryding, Daniella
9
Workman, Jane E.
9
Blazquez Cano, Marta
8
Cedrola, Elena
8
Godart, Frédéric C.
8
Khare, Arpita
8
McColl, Julie
8
Mogaji, Emmanuel
8
Vignali, Gianpaolo
8
Alevizou, Panayiota J.
7
Arrigo, Elisa
7
Aspers, Patrik
7
Barnes, Liz
7
Easey, Mike
7
Goworek, Helen
7
Jain, Sheetal
7
Loureiro, Sandra Maria Correia
7
McCormick, Helen
7
Runfola, Andrea
7
Bosah, Genevieve
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
Choo, Ho Jung
6
more ...
less ...
Published in...
All
Journal of fashion marketing and management
3
International marketing in the fast changing world
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of economic behavior & organization : JEBO
1
Journal of global fashion marketing : JGfM
1
Marketing intelligence & planning
1
Process innovation in the global fashion industry
1
Routledge frontiers of political economy
1
The evolution of consumption : theories and practices
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
OLC EcoSci
1
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
Saved in:
2
Patrizia Pepe : unconventional innovation and integration in fashion supply chain
Signori, Paola
;
Guercini, Simone
- In:
Process innovation in the global fashion industry
,
(pp. 25-44)
.
2019
Persistent link: https://www.econbiz.de/10012024119
Saved in:
3
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
4
Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
Saved in:
5
How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
6
Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
7
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
8
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
9
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
10
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10010159664
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->