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person:"Brorsen, B. Wade"
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing
142
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Brorsen, B. Wade
Homburg, Christian
Sheth, Jagdish N.
Wiedmann, Klaus-Peter
11
Parsons, Elizabeth
7
Lim, Weng Marc
6
Maclaran, Pauline
6
Rutschmann, Marc
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Sandıkçı, Özlem
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Belk, Russell W.
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Bosah, Genevieve
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Halfmann, Marion
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Hennigs, Nadine
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Mogaji, Emmanuel
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Olson, Jerry C.
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Schiffman, Leon G.
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Dholakia, Nikhilesh
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East, Robert
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El-Bassiouny, Noha
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Eliaz, Kfir
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Legends in consumer behavior
4
Legends in marketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Handbook of relationship marketing
1
Journal of macromarketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
11
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1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
5
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
6
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
7
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
8
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
9
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
10
Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
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