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person:"Craig, C. S."
~person:"Kahn, Lawrence M."
~person:"Saleem, Salman"
~subject:"Social values"
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Baltic journal of management
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Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
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2
Separate but together : Mediterranean identity in three countries
Petruzzellis, Luca
;
Craig, C. S.
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10011472832
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3
Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
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4
Impact of context on cross-cultural research
Douglas, Susann P.
;
Craig, C. S.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 125-145)
.
2009
Persistent link: https://www.econbiz.de/10003864769
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