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person:"McDonald, Malcolm"
~language:"eng"
~source:"usbk"
~subject:"Marketing"
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Strategische Planung
4
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2
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1
Cost effectiveness
1
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McDonald, Malcolm
Kotler, Philip
55
Baker, Michael John
14
Armstrong, Gary
12
Kerin, Roger A.
12
Ferrell, Odies C.
11
Forsyth, Patrick
11
Hair, Joseph F.
10
Jobber, David
10
Levinson, Jay Conrad
10
Lovelock, Christopher H.
10
Palmer, Adrian
10
Blythe, Jim
9
Lamb, Charles William
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Lancaster, Geoffrey
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Peter, Jerome Paul
9
Brown, Stephen
8
Clow, Kenneth E.
8
Fill, Chris
8
Hiam, Alexander
8
Kurtz, David L.
8
Perreault, William D.
8
Piercy, Nigel
8
Sheth, Jagdish N.
8
Cheverton, Peter
7
Godin, Seth
7
Hartley, Robert F.
7
Homburg, Christian
7
Kitchen, Philip J.
7
MacDaniel, Carl
7
McCarthy, Edmund Jerome
7
Pride, William M.
7
Aaker, David A.
6
Baack, Donald
6
Bateson, John E. G.
6
Bitner, Mary Jo
6
Cravens, David W.
6
Dibb, Sally
6
Doyle, Peter
6
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
18
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1
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10004938130
Saved in:
2
Marketing in a nutshell : key concepts for non-specialists
Meldrum, Mike
;
McDonald, Malcolm
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10004877361
Saved in:
3
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10004879762
Saved in:
4
Marketing due diligence : reconnecting strategy to share price
McDonald, Malcolm
;
Smith, Brian
;
Ward, Keith
-
2007
-
New issue, 1. ed.
Persistent link: https://www.econbiz.de/10004959073
Saved in:
5
Marketing plans for service businesses : a complete guide
McDonald, Malcolm
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004846028
Saved in:
6
Marketing : a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
Saved in:
7
Marketing mind prints
Kitchen, Philip J.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10004800039
Saved in:
8
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10004711147
Saved in:
9
Marketing plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004692947
Saved in:
10
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
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