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person:"McDonald, Malcolm"
~person:"Hair, Joseph F."
~source:"usbk"
~subject:"Marketing"
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Marketing
Management
7
Strategische Planung
6
Strategisches Management
4
Ratgeber
3
Dienstleistung
2
Einführung
2
Planning
2
Produktentwicklung
2
Soziale Verantwortung
2
Supply Chain Management
2
Verbraucherverhalten
2
Aufgabensammlung
1
Aufsatzsammlung
1
Cost effectiveness
1
Customer relations
1
Effizienz
1
Europäische Gemeinschaften
1
Export marketing
1
Interactive marketing
1
Kundenmanagement
1
Marketingmanagement
1
Matrixorganisation
1
Relationship marketing
1
Service industries
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Unternehmensführung
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34
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English
25
Undetermined
8
German
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McDonald, Malcolm
Hair, Joseph F.
Kotler, Philip
82
Meffert, Heribert
77
Bruhn, Manfred
59
Pepels, Werner
40
Baker, Michael John
28
Belz, Christian
25
Bauer, Hans H.
21
Huber, Frank
20
Weis, Hans Christian
20
Wiedmann, Klaus-Peter
19
Zerres, Michael P.
18
Dichtl, Erwin
17
Armstrong, Gary
16
Diller, Hermann
16
Kuß, Alfred
16
Silberer, Günter
16
Kerin, Roger A.
15
Lovelock, Christopher H.
15
Levinson, Jay Conrad
14
Unger, Fritz
14
Ferrell, Odies C.
13
Meyer, Paul W.
13
Raffée, Hans
13
Reinecke, Sven
13
Scheuch, Fritz
13
Tomczak, Torsten
13
Homburg, Christian
12
Palmer, Adrian
12
Zentes, Joachim
12
Ahlert, Dieter
11
Forsyth, Patrick
11
Fritz, Wolfgang
11
Lamb, Charles William
11
Blythe, Jim
10
Fill, Chris
10
Hartley, Robert F.
10
Hörschgen, Hans
10
Jobber, David
10
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
37
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1
MKTG : [a student-tested, faculty-approved approach to learning marketing]
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2012
-
5. ed., student ed.
Persistent link: https://www.econbiz.de/10009005729
Saved in:
2
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2011
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004958986
Saved in:
3
MKTG 3
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2010
-
student ed.
Persistent link: https://www.econbiz.de/10004930904
Saved in:
4
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10004938130
Saved in:
5
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004886582
Saved in:
6
Marketing in a nutshell : key concepts for non-specialists
Meldrum, Mike
;
McDonald, Malcolm
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10004877361
Saved in:
7
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10004879762
Saved in:
8
Marketing due diligence : reconnecting strategy to share price
McDonald, Malcolm
;
Smith, Brian
;
Ward, Keith
-
2007
-
New issue, 1. ed.
Persistent link: https://www.econbiz.de/10004959073
Saved in:
9
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2006
-
8. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004831130
Saved in:
10
Marketing plans for service businesses : a complete guide
McDonald, Malcolm
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004846028
Saved in:
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