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person:"McDonald, Malcolm"
~source:"usbk"
~subject:"Effizienz"
~subject:"Marketing"
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Effizienz
Marketing
Strategische Planung
4
Strategisches Management
4
Management
3
Ratgeber
3
Dienstleistung
2
Einführung
2
Planning
2
Aufgabensammlung
1
Aufsatzsammlung
1
Cost effectiveness
1
Customer relations
1
Europäische Gemeinschaften
1
Export marketing
1
Interactive marketing
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Kundenmanagement
1
Marketingmanagement
1
Matrixorganisation
1
Relationship marketing
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Service industries
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24
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English
15
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8
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McDonald, Malcolm
Kotler, Philip
82
Meffert, Heribert
77
Bruhn, Manfred
59
Pepels, Werner
40
Baker, Michael John
28
Belz, Christian
25
Bauer, Hans H.
21
Huber, Frank
20
Weis, Hans Christian
20
Wiedmann, Klaus-Peter
19
Zerres, Michael P.
18
Dichtl, Erwin
17
Armstrong, Gary
16
Diller, Hermann
16
Kuß, Alfred
16
Silberer, Günter
16
Kerin, Roger A.
15
Lovelock, Christopher H.
15
Levinson, Jay Conrad
14
Unger, Fritz
14
Ferrell, Odies C.
13
Meyer, Paul W.
13
Raffée, Hans
13
Reinecke, Sven
13
Scheuch, Fritz
13
Tomczak, Torsten
13
Homburg, Christian
12
Palmer, Adrian
12
Zentes, Joachim
12
Ahlert, Dieter
11
Forsyth, Patrick
11
Fritz, Wolfgang
11
Lamb, Charles William
11
Blythe, Jim
10
Fill, Chris
10
Hair, Joseph F.
10
Hartley, Robert F.
10
Hörschgen, Hans
10
Jobber, David
10
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
19
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1
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10004938130
Saved in:
2
Marketing in a nutshell : key concepts for non-specialists
Meldrum, Mike
;
McDonald, Malcolm
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10004877361
Saved in:
3
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10004879762
Saved in:
4
Marketing due diligence : reconnecting strategy to share price
McDonald, Malcolm
;
Smith, Brian
;
Ward, Keith
-
2007
-
New issue, 1. ed.
Persistent link: https://www.econbiz.de/10004959073
Saved in:
5
Marketing plans for service businesses : a complete guide
McDonald, Malcolm
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004846028
Saved in:
6
Marketing : a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
Saved in:
7
Marketing mind prints
Kitchen, Philip J.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10004800039
Saved in:
8
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10004711147
Saved in:
9
Marketing plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004692947
Saved in:
10
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
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