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person:"Pereira, Arun"
~person:"Little, Joseph P."
~subject:"Consumer behaviour"
~subject:"Target group"
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Search: creator:"Singh, Nitish"
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Consumer behaviour
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Konsumentenverhalten
3
Hispanics
2
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Pereira, Arun
Little, Joseph P.
Singh, Nitish
13
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3
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Bartikowski, Boris
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Magnusson, Peter
2
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Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
2
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
3
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
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