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person:"Thomas, Christopher R."
~person:"Ebert, Günter"
~person:"Pepels, Werner"
~subject:"Innovationsmanagement"
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Innovationsmanagement
Betriebswirtschaftslehre
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Business economics
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Theory
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Dienstleistungsmanagement
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Brand management
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Fertigungsprogramm
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Marketingmanagement
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Thomas, Christopher R.
Ebert, Günter
Pepels, Werner
Braun, Matías
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Céspedes, Luis Felipe
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Abu El-Ella, Nagwan
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Adler, Hanni
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Allen, Thomas J.
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Amelingmeyer, Jenny
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ECONIS (ZBW)
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2003
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014005358
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2
Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation
Pepels, Werner
-
2001
-
3., überarb. u. aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10014010917
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