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person:"Thomas, Christopher R."
~person:"Lechner, Karl"
~person:"Pepels, Werner"
~subject:"Markenführung"
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Thomas, Christopher R.
Lechner, Karl
Pepels, Werner
Baumgarth, Carsten
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Heding, Tilde
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Knudtzen, Charlotte F.
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
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2003
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4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014005358
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Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation
Pepels, Werner
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2001
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3., überarb. u. aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10014010917
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