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source:"econis"
subject:"Erfolgsfaktor"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenführung"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
Markenführung
KMU
36
SME
36
Marketing management
21
Marketingmanagement
21
Firm performance
8
Unternehmenserfolg
8
Beziehungsmarketing
5
Brand management
5
Business start-up
5
Innovation
5
Relationship marketing
5
Strategic management
5
Strategisches Management
5
Unternehmensgründung
5
Competitive analysis
4
Entrepreneurship
4
Entrepreneurship approach
4
SMEs
4
Success factor
4
Wettbewerbsanalyse
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
E-commerce
3
Electronic Commerce
3
Emerging economies
3
Innovation management
3
Innovationsmanagement
3
International market entry
3
Internationaler Markteintritt
3
Marketing
3
Schwellenländer
3
Wettbewerbsvorteil
3
entrepreneurial marketing
3
market orientation
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Australia
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Australien
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Brand image
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English
9
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Anees-ur-Rehman, Muhammad
1
Ben Youssef, Kamel
1
Francioni, Barbara
1
Hirvonen, Saku
1
Johnston, Wesley James
1
Kitchen, Philip J.
1
Komppula, Raija
1
Laukkanen, Tommi
1
Leicht, Thomas
1
Liu, Zhiying
1
M'zungu, Simon
1
Merrilees, Bill
1
Miller, Dale
1
Musso, Fabio
1
Pellicelli, Michela
1
Piercy, Niall
1
Ratten, Vanessa
1
Reijonen, Helen
1
Tajeddini, Kayhan
1
Tan, Min
1
Vardiabasis, Demos
1
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Journal of strategic marketing
SpringerLink / Bücher
27
International journal of entrepreneurship and small business
16
Journal of small business and enterprise development
14
Europäische Hochschulschriften / 5
11
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
11
Journal of business research : JBR
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Qualitative market research : an international journal
9
The journal of brand management : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Springer eBook Collection
7
Gabler-Edition Wissenschaft / Schriften zur Mittelstandsforschung
6
Gabler Edition Wissenschaft
5
International journal of business and globalisation : IJBG
5
International journal of business information systems : IJBIS
5
International journal of globalisation and small business : IJGSB
5
International journal of management & enterprise development : IJMED
5
International journal of productivity and quality management : IJPQM
5
International journal of six sigma and competitive advantage : IJSSCA
5
Journal of research in marketing and entrepreneurship : JRME
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
The journal of high technology management research
5
The marketing review
5
The service industries journal
5
European research studies
4
Gabler-Edition Wissenschaft
4
International business review : the official journal of the European International Business Academy
4
International entrepreneurship and management journal
4
International journal of management practice : IJMP
4
International journal of production research
4
Journal of marketing management : MM
4
Journal of research in marketing and entrepreneurship
4
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
4
Marketing intelligence & planning
4
Mittelstand im Fokus : 25 Jahre BF/M-Bayreuth
4
Planung in kleinen und mittleren Unternehmen
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
The journal of business & industrial marketing
4
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ECONIS (ZBW)
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1
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
2
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
3
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
4
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
5
Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min
;
Liu, Zhiying
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
Saved in:
6
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
7
Key decisions and changes in internationalization strategies : the case of smaller firms
Francioni, Barbara
;
Musso, Fabio
;
Vardiabasis, Demos
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10009768651
Saved in:
8
The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
Saved in:
9
Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
Saved in:
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