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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Consumer behaviour
Internet marketing
104
Online-Marketing
104
Social Web
81
Social web
81
Konsumentenverhalten
77
Advertising
75
Werbung
75
Advertising effects
72
Werbewirkung
72
Brand management
27
Markenführung
27
Viral marketing
24
Virales Marketing
24
social media
20
Brand image
12
Markenimage
12
Public relations
11
Öffentlichkeitsarbeit
11
Instagram
10
Sponsoring
10
Sponsorship
10
persuasion knowledge
10
influencer marketing
9
Brand
8
Corporate disclosure
8
Markenartikel
8
Marketing management
8
Marketingmanagement
8
Unternehmenspublizität
8
Influencer marketing
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Confidence
6
Credibility
6
Glaubwürdigkeit
6
Jugendliche
6
Luxury goods
6
Luxusgüter
6
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Article
77
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77
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77
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English
77
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Beckert, Johannes
3
Evans, Nathaniel J.
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Choi, Yung Kyun
2
Hudders, Liselot
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Lou, Chen
2
Naderer, Brigitte
2
Segijn, Claire M.
2
Shin, Wonsun
2
Shoenberger, Heather
2
Xie, Quan
2
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Applequist, Janelle
1
Badenes-Rocha, Alberto
1
Bang, Hye Jin
1
Bazi, Saleh
1
Bigné Alcañiz, J. Enrique
1
Boerman, Sophie C.
1
Borchers, Nils S.
1
Brady, Mairead
1
Breves, Priska
1
Bright, Laura F.
1
Britt, Brian
1
Burgers, Christian
1
Cao, Yang
1
Cao, Yue
1
Cauberghe, Veroline
1
Chan, Terri H.
1
Chen, Kuan-Ju
1
Cheong, Yunjae
1
Cho, Chang-Hoan
1
Choi, Dongwon
1
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
560
Journal of business research : JBR
443
International journal of internet marketing and advertising : IJIMA
200
Journal of internet commerce
174
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
133
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Cogent business & management
103
Psychology & marketing
103
International journal of consumer studies
99
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of marketing communications
96
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
79
Journal of promotion management : innovations in planning and applied research
78
International journal of e-business research : an official publication of the Information Resources Management Association
77
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of fashion marketing and management
64
The international review of retail, distribution and consumer research
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Journal of management information systems : JMIS
61
Journal of marketing
61
Tourism management : research, policies, practice
61
International journal of technology marketing : IJTMkt
60
SpringerLink / Bücher
57
International journal of contemporary hospitality management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of hospitality marketing & management
55
Journal of the Academy of Marketing Science
54
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ECONIS (ZBW)
77
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
3
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
4
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
7
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
8
Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising
Kim, Sunghoon
;
Kang, Moon Young
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 892-909
Persistent link: https://www.econbiz.de/10013209456
Saved in:
9
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
10
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
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