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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of services marketing"
~subject:"Experiment"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Experiment
Konsumentenverhalten
554
Beziehungsmarketing
140
Relationship marketing
140
Advertising effects
133
Werbewirkung
133
Dienstleistungsqualität
111
Service quality
111
Customer satisfaction
109
Kundenzufriedenheit
109
Advertising
97
Werbung
95
Brand management
89
Markenführung
89
Brand image
85
Markenimage
85
Internet marketing
79
Online-Marketing
79
Social Web
64
Social web
64
Emotion
54
Viral marketing
54
Virales Marketing
54
Brand
36
Customer service
36
Kundenservice
36
Marketing management
36
Marketingmanagement
36
Corporate Social Responsibility
35
Corporate social responsibility
35
Markenartikel
35
Online retailing
31
Online-Handel
31
Dienstleistungssektor
29
Service industry
29
Einzelhandel
25
Retail trade
25
USA
25
United States
25
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Undetermined
357
Free
14
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Article
551
Book / Working Paper
3
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Article in journal
554
Aufsatz in Zeitschrift
554
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
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English
554
Author
All
Mattila, Anna S.
7
Sharma, Piyush
7
Muehling, Darrel D.
6
Klaus, Philipp
5
Um, Nam-Hyun
5
Daunt, Kate L.
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Kim, Soojung
4
Rosenbaum, Mark
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dalakas, Vassilis
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Mukherjee, Srabanti
3
Muralidharan, Sidharth
3
Neale, Larry
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Poddar, Amit
3
Rita, Paulo
3
Seger-Guttmann, Tali
3
Varan, Duane
3
Varnali, Kaan
3
Wong, IpKin Anthony
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Alkire, Linda
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Bang, Nguyen
2
Basso, Kenny
2
Beatson, Amanda
2
Benoit, Sabine
2
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Journal of marketing communications
The journal of services marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
554
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554
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
3
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
4
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
5
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
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