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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Experiment"
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Subject
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Consumer behaviour
Experiment
Konsumentenverhalten
544
Einzelhandel
149
Retail trade
149
Beziehungsmarketing
117
Relationship marketing
117
Brand management
92
Markenführung
92
Brand image
70
Markenimage
70
Online retailing
62
Online-Handel
62
Brand
50
Markenartikel
48
Customer satisfaction
43
Internet marketing
43
Kundenzufriedenheit
43
Online-Marketing
42
Dienstleistungsqualität
39
Service quality
39
Preismanagement
37
Pricing strategy
37
E-commerce
36
Advertising effects
35
Electronic Commerce
35
Werbewirkung
35
Marketing management
32
Marketingmanagement
32
Distribution channel
30
Vertriebsweg
30
Social Web
28
Social web
28
Retailing
27
Sales promotion
27
Verkaufsförderung
27
Emotion
25
Viral marketing
25
Virales Marketing
25
Food retailing
24
Lebensmitteleinzelhandel
24
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All
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328
Free
1
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Article
539
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
544
Aufsatz in Zeitschrift
544
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
2
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
544
Author
All
Grewal, Dhruv
13
Phau, Ian
8
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Arli, Denni
5
Blut, Markus
5
Sharma, Piyush
5
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Bang, Nguyen
3
Bearden, William O.
3
Biswas, Abhijit
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Hollebeek, Linda D.
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Khare, Arpita
3
Kukar-Kinney, Monika
3
Kumar, Prashant
3
Kumar, Vikas
3
Lamey, Lien
3
Leckie, Civilai
3
Lehmann, Donald R.
3
Ma, Yu
3
Melis, Kristina
3
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Published in...
All
Journal of retailing
Marketing intelligence & planning
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
544
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1
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
7
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
8
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
9
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
10
Utilising eye-tracking data in retailing field research : a practical guide
Nordfält, Jens
;
Ahlbom, Carl-Philip
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10014527112
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