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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Donkers, Bas"
~person:"Narasimhan, Om"
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Consumer behaviour
Konsumentenverhalten
6
Brand
2
Experiment
2
Markenartikel
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Bayes-Statistik
1
Bayesian inference
1
Beschaffung
1
Brand management
1
Consumption theory
1
Dairy product
1
Decision theory
1
Decision under uncertainty
1
Distribution channel
1
Entscheidung unter Unsicherheit
1
Entscheidungstheorie
1
Forecasting model
1
Gesundheitsversorgung
1
Handelsmarke
1
Health care
1
Information behaviour
1
Informationsverhalten
1
Joghurt
1
Konsumtheorie
1
Markenführung
1
Milchprodukt
1
Netherlands
1
Niederlande
1
Nutzentheorie
1
Preiselastizität
1
Price elasticity
1
Procurement
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6
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Donkers, Bas
Narasimhan, Om
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Roberts, John H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
ERIM report series research in management
4
ERIM Report Series Reference
2
Journal of the Academy of Marketing Science
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Discussion paper / Center for Economic Research, Tilburg University
1
International journal of health care finance and economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Netspar Discussion Paper
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ECONIS (ZBW)
6
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1
Model-based purchase predictions for large assortments
Jacobs, Bruno J. D.
;
Donkers, Bas
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011498915
Saved in:
2
Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
Saved in:
3
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
Saved in:
4
Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
Saved in:
5
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
6
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
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