Model-based purchase predictions for large assortments
Year of publication: |
May-June 2016
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Authors: | Jacobs, Bruno J. D. ; Donkers, Bas ; Fok, Dennis |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 389-404
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Subject: | model-based predictions | large scale purchase prediction | scalability | purchase history data | latent Dirichlet allocation | mixture of Dirichlet-Multinomials | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement |
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