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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Grace, Debra"
~person:"Ilicic, Jasmina"
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Consumer behaviour
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Credibility
2
Glaubwürdigkeit
2
Markenartikel
2
Marketing cooperation
2
Marketingkooperation
2
Relationship marketing
2
Advertising effects
1
Associations
1
Australia
1
Australien
1
Authenticity
1
Brand color
1
Brand commitment
1
Brand extension
1
Brand loyalty
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity responsibility
1
Celebrity-Werbung
1
Co-branding
1
Cognition
1
Confidence
1
Consumer/brand relationships
1
Emotion
1
Franchising
1
Instandhaltung
1
Kognition
1
Lieferantenmanagement
1
Maintenance policy
1
Markentransfer
1
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English
6
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Grace, Debra
Ilicic, Jasmina
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Published in...
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
Psychology & marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
Health marketing quarterly
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
The journal of asset management
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
5
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
6
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
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