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subject:"Consumer behaviour"
~person:"Higgins, E. Tory"
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Consumer behaviour
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Higgins, E. Tory
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Social psychology of consumer behavior
1
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ECONIS (ZBW)
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The loss of loss aversion : paying attention to reference points
Higgins, E. Tory
;
Liberman, Nira
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 523-532
Persistent link: https://www.econbiz.de/10011917329
Saved in:
2
The persuasive power of regulatory fit
Lee, Angela Y.
;
Higgins, E. Tory
- In:
Social psychology of consumer behavior
,
(pp. 319-333)
.
2009
Persistent link: https://www.econbiz.de/10003812978
Saved in:
3
Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory
;
Scholer, Abigail A.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10003860419
Saved in:
4
Exploring the complexities of value creation : the role of engagement strenght
Scholer, Abigail A.
;
Higgins, E. Tory
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 137-143
Persistent link: https://www.econbiz.de/10003860489
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