//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Geschichte"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Business history"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mode"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Geschichte
Brand management
Business history
Fashion
4
Mode
4
Economic history
2
History
2
Italien
2
Italy
2
Unternehmensgeschichte
2
Wirtschaftsgeschichte
2
Advertising
1
Advertising history
1
Bekleidungsindustrie
1
Brand revival
1
Clothing industry
1
Cold War history
1
Consumer behaviour
1
Consumer society
1
Consumption history
1
Consumption society
1
Fashion history
1
Frauen
1
Immaterielle Werte
1
Industrial history
1
Industriegeschichte
1
Intangible assets
1
International relations
1
Internationale Beziehungen
1
Ireland
1
Irland
1
Konsumentenverhalten
1
Konsumgesellschaft
1
Markenführung
1
Marketing
1
Marketing management
1
Marketing strategy history
1
Marketingmanagement
1
Private consumption
1
Privater Konsum
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Belfanti, Carlo
1
Merlo, Elisabetta
1
Perugini, Mario
1
Whelan, Bernadette
1
Published in...
All
Journal of historical research in marketing
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
9
Business history
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Business history review
4
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Market : review for marketing theory and practice
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Sustainable Luxury : An International Perspective
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The rivial of fashion brands between marketing and history : the case of Italian fashion company Pucci
Merlo, Elisabetta
;
Perugini, Mario
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010530055
Saved in:
2
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
3
American influences on Irish advertising and consumerism 1900-1960 : fashioning Irishwomen
Whelan, Bernadette
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 159-182
Persistent link: https://www.econbiz.de/10010339178
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->