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subject:"International marketing"
~isPartOf:"Journal of global marketing"
~subject:"Kultur"
~type_genre:"Article in journal"
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Search: subject_exact:"Nationalkultur"
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International marketing
Kultur
National culture
25
Nationalkultur
25
Consumer behaviour
22
Konsumentenverhalten
22
Cultural identity
9
Internationales Marketing
9
Kulturelle Identität
9
China
8
Designation of origin
8
Herkunftsbezeichnung
8
Consumer ethnocentrism
6
India
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Indien
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Rules of origin
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Ursprungsregeln
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Advertising
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Brand image
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Comparison
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Markenimage
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Migranten
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Social values
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Soziale Integration
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Soziale Werte
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animosity
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cross-cultural marketing
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ethnocentrism
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willingness to buy
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Arab-Americans
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Aashish, Kumar
2
Manrai, Ajay K.
2
Raman, Prashant
2
Bae, Young Han
1
Brennan, Ross
1
Czarnecka, Barbara
1
Friedeborn, Stefanie
1
Hough, Michelle
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Keles, Serap
1
Lascu, Dana
1
Little, Joseph P.
1
Manrai, Lalita A.
1
Messner, Wolfgang
1
Parker, R. Stephen
1
Schaefer, Allen D.
1
Simmers, Christina S.
1
Singh, Nitish
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Journal of global marketing
Journal of business research : JBR
16
International marketing review
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Cross cultural management : an international journal
7
International business review : the official journal of the European International Business Academy
7
Journal of international consumer marketing
6
Journal of world business : JWB
6
Journal of business ethics : JOBE
4
Journal of institutional economics
4
Journal of international marketing
4
Cross cultural & strategic management
3
Entrepreneurship and regional development : an international journal
3
International journal of cross cultural management
3
Journal of banking & finance
3
Journal of electronic commerce research : JECR
3
Journal of international management
3
Journal of organizational change management
3
The journal of corporate finance : contracting, governance and organization
3
Tourism management : research, policies, practice
3
AMS review : official publication of the Academy of Marketing Science
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
2
Applied economics
2
Asia Pacific journal of marketing and logistics
2
European journal of cross-cultural competence and management
2
Folia oeconomica Stetinensia : FOS
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of emerging markets
2
International review of financial analysis
2
Journal of East European management studies : JEEMS
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international financial management & accounting
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of technology management in China
2
Review of international business and strategy
2
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
4
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
5
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
6
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
7
The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
Saved in:
8
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
9
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
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