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subject:"Markenimage"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Advertising effects"
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Markenimage
Advertising effects
Consumer behaviour
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USA
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United States
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Jugendliche
116
Youth
116
Children
71
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Personality psychology
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Chan, Kara
3
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Noseworthy, Theodore J.
2
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Rahinel, Ryan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
450
Journal of retailing and consumer services
275
The journal of product & brand management
248
The journal of brand management : an international journal
218
Journal of marketing communications
170
Psychology & marketing
146
International journal of advertising : the review of marketing communications
138
Asia Pacific journal of marketing and logistics
106
International journal of advertising : the quarterly review of marketing communications
102
European journal of marketing : EJM
94
Journal of promotion management : innovations in planning and applied research
92
Journal of international consumer marketing
87
Journal of promotion management : JPM
81
The journal of consumer marketing
79
International journal of hospitality management
77
International journal of internet marketing and advertising : IJIMA
77
Marketing letters : a journal of research in marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
66
Marketing intelligence & planning
65
Journal of marketing research : JMR
62
Journal of marketing
59
Cogent business & management
58
International journal of consumer studies
58
International marketing review
57
Journal of advertising research
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Journal of fashion marketing and management
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of strategic marketing
48
Journal of Islamic marketing
47
Journal of travel and tourism marketing
47
European journal of marketing
46
Journal of the Academy of Marketing Science
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing management : MM
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Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
2
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
3
Does the use of organic personal care products persuade sustainable consumption behaviour? : understanding the moderating role of health consciousness
Jhamb, Deepika
;
Chandel, Aditi
;
Mittal, Amit
;
Tandon, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 807-830
Persistent link: https://www.econbiz.de/10014511504
Saved in:
4
Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Soo Yeong Ewe
;
Tjiptono, Fandy
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10014302607
Saved in:
5
Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel
;
Gónzalez-Cavazos, Beatriz
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
Saved in:
6
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
7
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
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8
It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Yu, Hong Yan
;
Yang, Deli
;
Yoder, Carol
;
Sonmez, Mahmut
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014381046
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9
Examining purchase intention for luxury fashion : integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Lau, Mei Mei
;
Ng, Peggy M. L.
;
Chan, Elaine Ah Heung
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2022
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10014246043
Saved in:
10
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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