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subject:"Markenimage"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
466
Retail trade
466
Beziehungsmarketing
459
Relationship marketing
459
Online retailing
335
Online-Handel
335
Customer satisfaction
319
Kundenzufriedenheit
319
Brand management
251
Markenführung
251
Dienstleistungsqualität
230
Service quality
230
Brand image
223
Social Web
170
Social web
170
E-commerce
158
Electronic Commerce
157
Brand
150
Markenartikel
147
Internet marketing
146
Emotion
125
Confidence
105
Vertrauen
105
Food retailing
102
Lebensmitteleinzelhandel
102
Viral marketing
102
Virales Marketing
102
Innovation adoption
78
Luxury goods
78
Luxusgüter
78
Distribution channel
77
Innovationsakzeptanz
77
Vertriebsweg
77
USA
71
United States
71
Advertising effects
67
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Free
3
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360
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English
360
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Lombart, Cindy
5
Park, Jungkun
5
Louis, Didier
4
Loureiro, Sandra Maria Correia
4
Septianto, Felix
4
Baumann, Chris
3
Dhir, Amandeep
3
Duan, Yongrui
3
Dwivedi, Yogesh Kumar
3
Hyun, Hyowon
3
Khan, Imran
3
Kumar, Jitender
3
Kumar, Vikas
3
Laroche, Michel
3
Liu, Fu
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Park, Hyejune
3
Paul, Justin
3
Prentice, Catherine
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Souiden, Nizar
3
Thaichon, Park
3
Tran, Trang P.
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akram, Umair
2
Alnawas, Ibrahim
2
Amatulli, Cesare
2
Anesbury, Zachary
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Burt, Steven
2
Byun, Sang-Eun
2
Casidy, Riza
2
Chakraborty, Debarun
2
Cheah, Isaac
2
Chen, Haipeng
2
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Journal of retailing and consumer services
Journal of business research : JBR
520
The journal of product & brand management
259
The journal of brand management : an international journal
220
Journal of marketing communications
131
International journal of internet marketing and advertising : IJIMA
129
Psychology & marketing
126
International journal of hospitality management
118
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of advertising : the review of marketing communications
90
Journal of international consumer marketing
90
European journal of marketing : EJM
89
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of consumer marketing
76
Journal of marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global marketing
69
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of travel and tourism marketing
61
International marketing review
59
Journal of the Academy of Marketing Science
58
NBER working paper series
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of fashion marketing and management
57
Journal of promotion management : JPM
57
Journal of strategic marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of internet commerce
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of marketing management : MM
55
Tourism management : research, policies, practice
55
Journal of marketing research : JMR
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
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ECONIS (ZBW)
360
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1
The impact of health crisis on sports consumption : a longitudinal study
Adá-Lameiras, Alba
;
Antonovica, Arta
;
Esteban Curiel, …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462199
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
5
Wise consumer choices in online secondhand luxury (OSHL) shopping : an integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustai...
Ki, Chung-Wha
;
Li, Chunsheng
;
Chenn, Ashley Stevens
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014460804
Saved in:
6
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
7
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
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