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subject:"Markenimage"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Beziehungsmarketing"
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Markenimage
Beziehungsmarketing
Consumer behaviour
228
Konsumentenverhalten
228
Brand management
87
Markenführung
87
Brand image
77
Relationship marketing
69
Brand
45
Markenartikel
45
Customer satisfaction
38
Kundenzufriedenheit
38
Social Web
24
Social web
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Dienstleistungsqualität
22
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Online-Marketing
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Online retailing
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Online-Handel
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Marketingmanagement
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Persönlichkeitspsychologie
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Vertrauen
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Schwellenländer
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Customer integration
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trust
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Pervan, Simon J.
4
Fernandes, Teresa
3
Japutra, Arnold
3
Martin, Brett
3
Ragel, V. R.
3
Roy, Sanjit
3
Balaji, M. S.
2
Bove, Liliana L.
2
Bowden, Jana
2
Casidy, Riza
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Manoli, Argyro Elisavet
2
Mathews, Jose
2
Panda, Tapan K.
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Walter, Nadine
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahmed, Sohel
1
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1
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1
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1
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1
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1
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1
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1
Baswan, Taru
1
Baumann, Chris
1
Beerli, Asunción
1
Ben Slimane, Karim
1
Bendixen, Michael
1
Bertschy, Marjorie
1
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Journal of strategic marketing
The IUP journal of brand management : IJBRM
Journal of retailing and consumer services
618
Journal of business research : JBR
607
The journal of product & brand management
268
The journal of brand management : an international journal
229
International journal of hospitality management
193
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
130
The journal of services marketing
123
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Cogent business & management
95
Journal of travel and tourism marketing
90
Journal of marketing
89
Marketing intelligence & planning
89
Journal of marketing communications
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of hospitality marketing & management
84
Journal of international consumer marketing
83
Journal of retailing
79
The journal of consumer marketing
79
The service industries journal
78
International journal of contemporary hospitality management
77
International journal of consumer studies
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
SpringerLink / Bücher
67
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The international review of retail, distribution and consumer research
62
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Services marketing quarterly
57
Journal of marketing management : MM
56
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ECONIS (ZBW)
125
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1
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Consumers' evaluation of extensions among extensions and the backdrop effect
Peev, Plamen P.
;
Kumar, Piyush
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014302698
Saved in:
4
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
5
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
6
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
7
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
8
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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