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subject:"Markenimage"
~isPartOf:"Services marketing quarterly"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Beziehungsmarketing
Consumer behaviour
185
Konsumentenverhalten
185
Dienstleistungsqualität
66
Service quality
66
Customer satisfaction
60
Kundenzufriedenheit
60
Relationship marketing
57
Brand management
56
Markenführung
56
Brand image
48
Brand
28
Markenartikel
28
USA
20
United States
20
Emotion
16
Customer service
13
Kundenservice
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Einzelhandel
11
India
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Indien
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Retail trade
11
Dienstleistung
10
Dienstleistungssektor
10
Service industry
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Services
10
customer satisfaction
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loyalty
10
Confidence
9
Dienstleistungsmarketing
9
Luxury goods
9
Luxusgüter
9
Services marketing
9
Vertrauen
9
Viral marketing
9
Virales Marketing
9
Advertising
8
Personality psychology
8
Persönlichkeitspsychologie
8
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Ragel, V. R.
3
Choi, Beom Joon
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Leisen Pollack, Birgit
2
Lodhi, Rab Nawaz
2
Mathews, Jose
2
Mattila, Anna S.
2
Melancon, Joanna Phillips
2
Panda, Tapan K.
2
Quach, Sara
2
Shin, Hyunju
2
Thaichon, Park
2
Torres, Ivonne M.
2
Tran, Trang P.
2
Walter, Nadine
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
Aggarwal, Praveen
1
Amaad, Hafiz
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Basu, Amiya K.
1
Baswan, Taru
1
Bavalur, Amulya Sai
1
Bebko, Charlene
1
Bhatt, Nishithkumar H.
1
Bhukya, Ramulu
1
Birch, Nancy J.
1
Black, Gregory S.
1
Blasco-López, Ma Francisca
1
Block, Martin P.
1
Bosma, Maarten
1
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1
Campos, Pimenta, Marco Tulio
1
Carter, Leanne
1
Casidy, Riza
1
Castellanos Verdugo, Mario
1
Celuch, Kevin
1
Chamorro, Antonio
1
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Services marketing quarterly
The IUP journal of brand management : IJBRM
Journal of retailing and consumer services
618
Journal of business research : JBR
607
The journal of product & brand management
268
The journal of brand management : an international journal
229
International journal of hospitality management
193
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
130
The journal of services marketing
123
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Cogent business & management
95
Journal of travel and tourism marketing
90
Journal of marketing
89
Journal of strategic marketing
89
Marketing intelligence & planning
89
Journal of marketing communications
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of hospitality marketing & management
84
Journal of international consumer marketing
83
Journal of retailing
79
The journal of consumer marketing
79
The service industries journal
78
International journal of contemporary hospitality management
77
International journal of consumer studies
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
SpringerLink / Bücher
67
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The international review of retail, distribution and consumer research
62
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Journal of marketing management : MM
56
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ECONIS (ZBW)
93
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
3
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
4
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
5
The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Shaikh, Ateeque
;
Banerjee, Shubhomoy
;
Singh, Baljeet
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 121-141
Persistent link: https://www.econbiz.de/10014320365
Saved in:
6
The role of customer complaint management on switching intention and customer exit in fitness centers
Campos, Pimenta, Marco Tulio
;
Mesquita, José Marcos …
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10013546191
Saved in:
7
I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
8
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
9
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
10
"Enjoy!" the effects of service blessings on the customer
Schindler, Robert M.
;
Sen, Sandipan S.
;
Wiles, Judy A.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 110-128
Persistent link: https://www.econbiz.de/10012801859
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