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subject:"Markenimage"
~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Beziehungsmarketing
Consumer behaviour
404
Konsumentenverhalten
404
Brand management
305
Markenführung
305
Brand image
244
Brand
207
Markenartikel
205
Relationship marketing
86
Luxury goods
53
Luxusgüter
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Social Web
39
Social web
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Emotion
36
Brand loyalty
29
Internet marketing
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Online-Marketing
29
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Brand extension
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Markentransfer
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Marketingmanagement
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Johnson, Lester W.
5
Phau, Ian
4
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
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Mirzaei, Abas
3
Ragel, V. R.
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Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
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Walter, Nadine
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Šerić, Maja
3
Abratt, Russell
2
Bartels, Jos
2
Baxter, Stacey M.
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Block, Martin P.
2
Casidy, Riza
2
Cleff, Thomas
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Grappi, Silvia
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Gray, David
2
Grohmann, Bianca
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Guèvremont, Amélie
2
Hegner, Sabrina
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Heine, Klaus
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Ilicic, Jasmina
2
Johnson, Zachary S.
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Kakati, Rinalini P.
2
Kara, Selcan
2
Keller, Kevin Lane
2
Lin, Zhibin
2
Machado, Joana César
2
Mann, Bikram Jit Singh
2
Mathews, Jose
2
Moharana, Tapas Ranjan
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The IUP journal of brand management : IJBRM
The journal of brand management : an international journal
Journal of retailing and consumer services
618
Journal of business research : JBR
607
The journal of product & brand management
268
International journal of hospitality management
193
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
130
The journal of services marketing
123
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Cogent business & management
95
Journal of travel and tourism marketing
90
Journal of marketing
89
Journal of strategic marketing
89
Marketing intelligence & planning
89
Journal of marketing communications
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of hospitality marketing & management
84
Journal of international consumer marketing
83
Journal of retailing
79
The journal of consumer marketing
79
The service industries journal
78
International journal of contemporary hospitality management
77
International journal of consumer studies
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
SpringerLink / Bücher
67
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The international review of retail, distribution and consumer research
62
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Services marketing quarterly
57
Journal of marketing management : MM
56
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ECONIS (ZBW)
265
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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