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subject:"Markenimage"
~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"The service industries journal"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Beziehungsmarketing
Consumer behaviour
249
Konsumentenverhalten
248
Relationship marketing
72
Dienstleistungsqualität
64
Service quality
64
Brand management
60
Markenführung
60
Customer satisfaction
52
Kundenzufriedenheit
52
Brand image
51
Brand
28
Markenartikel
28
Emotion
25
Dienstleistungssektor
16
Einzelhandel
16
Retail trade
16
Service industry
16
Confidence
15
Online retailing
15
Online-Handel
15
Vertrauen
15
Internet marketing
14
Online-Marketing
14
customer satisfaction
13
Customer integration
12
Kundenintegration
12
Social Web
12
Social web
12
E-commerce
10
Electronic Commerce
10
Taiwan
10
Viral marketing
10
Virales Marketing
10
Brand loyalty
9
Coronavirus
9
Gastronomie
9
Innovation adoption
9
Innovationsakzeptanz
9
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Article
113
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114
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114
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114
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Ragel, V. R.
3
Balaji, M. S.
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Legendre, Tiffany S.
2
Mathews, Jose
2
Panda, Tapan K.
2
Walter, Nadine
2
Yi, Youjae
2
Addo, Prince Clement
1
Ahmed, Sohel
1
Ahn, Jiseon
1
Aksoy, Nilsah Cavdar
1
Al-Hawari, Mohd Ahmad
1
Ali, Faizan
1
Aljarah, Ahmad
1
Amin, Muslim
1
Amirtha, Raman
1
Andronikidis, Andreas
1
Arasli, Huseyin
1
Arici, Hasan Evrim
1
Asare, Andy Ohemeng
1
Back, Ki-Joon
1
Baker, Melissa A.
1
Bang, Nguyen
1
Baswan, Taru
1
Baydogan Turkay, Pinar
1
Bayighomog, Steven W.
1
Bellou, Victoria
1
Bergel, Maxi
1
Berlo, Geert van
1
Berthiaume, Bilitis
1
Bhatt, Nishithkumar H.
1
Bhukya, Ramulu
1
Blazevic, Vera
1
Block, Martin P.
1
Bloemer, Johanna M.
1
Boardman, Darren
1
Boateng, Henry
1
Bomfim, Emerson Luiz
1
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Published in...
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The IUP journal of brand management : IJBRM
The service industries journal
Journal of retailing and consumer services
618
Journal of business research : JBR
607
The journal of product & brand management
268
The journal of brand management : an international journal
229
International journal of hospitality management
193
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
130
The journal of services marketing
123
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Cogent business & management
95
Journal of travel and tourism marketing
90
Journal of marketing
89
Journal of strategic marketing
89
Marketing intelligence & planning
89
Journal of marketing communications
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of hospitality marketing & management
84
Journal of international consumer marketing
83
Journal of retailing
79
The journal of consumer marketing
79
International journal of contemporary hospitality management
77
International journal of consumer studies
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
SpringerLink / Bücher
67
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The international review of retail, distribution and consumer research
62
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Services marketing quarterly
57
Journal of marketing management : MM
56
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ECONIS (ZBW)
114
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1
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
2
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
3
The effects of host sincerity on tourists' perceived destination image
Wu, Lingfei
;
Taheri, Babak
;
Okumus, Fevzi
;
Wang, Suosheng
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 83-104
Persistent link: https://www.econbiz.de/10014450281
Saved in:
4
Determinants of customer loyalty in online group-buying : the self-regulation mechanism
Chang, Chun-Ming
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 400-421
Persistent link: https://www.econbiz.de/10014321595
Saved in:
5
How does customer engagement value occur in restaurants? : a stimulus-organism-response(S-O-R) perspective
Kabadayi, Ebru Tumer
;
Aksoy, Nilsah Cavdar
;
Baydogan …
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 497-524
Persistent link: https://www.econbiz.de/10014321607
Saved in:
6
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
7
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
8
Using social exchange perspective to explain customer voluntary performance behavior
Dai, You-De
;
Liu, Ying-Chan
;
Zhuang, Wen-Long
;
Wang, …
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 764-784
Persistent link: https://www.econbiz.de/10014321623
Saved in:
9
Anticipated emotion in planned versus unplanned purchase : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
The service industries journal
43
(
2023
)
1/2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10013540915
Saved in:
10
Online customer relationships : switching cost drivers for different relationship lengths
Al-Hawari, Mohd Ahmad
- In:
The service industries journal
42
(
2022
)
1/2
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013167405
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