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subject:"Markenimage"
~person:"Guzman, Francisco"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Markenführung
18
Brand image
17
Brand
11
Markenartikel
11
Beziehungsmarketing
9
Relationship marketing
9
Brand equity
5
Designation of origin
4
Herkunftsbezeichnung
4
Brand love
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand experience
2
Brand loyalty
2
Branding
2
Consumer brand equity
2
Coronavirus
2
Country of origin
2
Customer satisfaction
2
Emotion
2
India
2
Indien
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kundenzufriedenheit
2
Markentreue
2
Personality psychology
2
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17
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17
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17
Aufsatz in Zeitschrift
17
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English
17
Author
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Guzman, Francisco
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
26
Usman, Osly
25
Han, Heesup
21
Bang, Nguyen
20
Ko, Eunju
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
17
Japutra, Arnold
17
Melewar, T. C.
17
Pelsmacker, Patrick de
17
Sarkar, Abhigyan
17
Agarwal, Sumit
16
Ekinci, Yuksel
16
Dens, Nathalie
15
Filieri, Raffaele
15
Jang, Soocheong
15
Pauwels, Koen
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Hollebeek, Linda D.
14
Hurd, Michael D.
14
MacInnis, Deborah J.
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Carroll, Chris
13
Clements, Kenneth W.
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Ghose, Anindya
12
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Published in...
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The journal of product & brand management
7
Journal of business research : JBR
3
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
17
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1
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
3
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
4
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
7
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
8
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
9
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
10
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
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