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subject:"Markenimage"
~person:"Japutra, Arnold"
~person:"Sarkar, Abhigyan"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Privater Konsum
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
41
Markenführung
41
Brand image
34
Brand
31
Markenartikel
31
Beziehungsmarketing
26
Relationship marketing
26
Emotion
14
Customer satisfaction
9
Kundenzufriedenheit
9
Dienstleistungsqualität
7
India
7
Indien
7
Service quality
7
Einzelhandel
6
Jugendliche
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Retail trade
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Youth
6
Advertising effects
5
Brand loyalty
5
Personality psychology
5
Persönlichkeitspsychologie
5
Werbewirkung
5
Confidence
4
Destination management
4
Destinationsmanagement
4
Tourism marketing
4
Tourismusmarketing
4
Vertrauen
4
Brand attachment
3
Cognition
3
Customer loyalty
3
Electronic money
3
Elektronisches Geld
3
Fashion
3
Innovation adoption
3
Innovationsakzeptanz
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English
34
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Japutra, Arnold
Sarkar, Abhigyan
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Melewar, T. C.
17
Agarwal, Sumit
16
Ekinci, Yuksel
14
Hurd, Michael D.
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Carroll, Chris
13
Clements, Kenneth W.
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Crawley, Edmund
11
Das, Gopal
11
Dräger, Lena
11
Grohmann, Bianca
11
Jang, Soocheong
11
Park, C. Whan
11
Parker, Jonathan A.
11
Pelsmacker, Patrick de
11
Rohwedder, Susann
11
Valette-Florence, Pierre
11
Vavra, Joseph
11
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Journal of business research : JBR
4
Journal of strategic marketing
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of hospitality management
1
International journal of market research
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Society and business review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
34
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
6
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
7
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
8
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
9
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
10
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
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