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subject:"Markenimage"
~person:"Japutra, Arnold"
~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Electronic Commerce
Kundenzufriedenheit
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
18
Markenführung
18
Brand image
17
Beziehungsmarketing
14
Relationship marketing
14
Brand
12
Markenartikel
12
Customer satisfaction
6
Dienstleistungsqualität
4
Einzelhandel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Retail trade
4
Service quality
4
Advertising effects
3
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Electronic money
3
Elektronisches Geld
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Mobile communications
3
Mobilkommunikation
3
Satisfaction
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Werbewirkung
3
Advertising
2
Brand anxiety
2
Brand personality
2
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18
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20
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20
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English
20
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Japutra, Arnold
Han, Heesup
66
Usman, Osly
45
Loureiro, Sandra Maria Correia
32
Phau, Ian
31
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Mattila, Anna S.
25
Huber, Frank
24
Wong, IpKin Anthony
23
Bauer, Hans H.
22
Jang, Soocheong
22
Hyun, Sunghyup Sean
21
Prentice, Catherine
21
Sreejesh, S.
21
Melewar, T. C.
19
Sarkar, Abhigyan
19
Bilgihan, Anil
18
Guzman, Francisco
18
Hollebeek, Linda D.
18
Wiedmann, Klaus-Peter
18
Ahn, Jiseon
17
Park, Jungkun
17
Paul, Justin
17
Balaji, M. S.
16
Dwivedi, Yogesh Kumar
16
Gierl, Heribert
16
Khan, Imran
16
Liu, Chih-Hsing
16
Prayag, Girish
16
Sarkar, Juhi Gahlot
16
Siddiqui, Danish Ahmed
16
Das, Gopal
15
Law, Chun Hung Roberts
15
Mittal, Vikas
15
Verhoef, Peter C.
15
Walsh, Gianfranco
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gil Saura, Irene
14
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
International journal of market research
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold
;
Utami, Ami Fitri
;
Molinillo, Sebastian
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
Saved in:
10
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
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