//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Social Web
Consumer behaviour
77,954
Konsumentenverhalten
77,739
Theorie
8,803
Theory
8,785
Beziehungsmarketing
8,619
Relationship marketing
8,618
Markenführung
7,238
Brand management
7,236
Brand image
6,411
Online retailing
5,323
Online-Handel
5,322
Customer satisfaction
5,291
Kundenzufriedenheit
5,287
USA
4,524
Social web
4,477
United States
4,406
Online-Marketing
4,260
Internet marketing
4,241
Dienstleistungsqualität
4,198
Service quality
4,198
Brand
4,165
Markenartikel
4,152
Einzelhandel
4,028
Retail trade
3,962
Deutschland
3,770
Germany
3,606
Verbraucherverhalten
3,550
Werbewirkung
3,483
Advertising effects
3,461
Electronic Commerce
3,458
E-commerce
3,350
Experiment
3,252
Emotion
3,081
Werbung
2,838
Advertising
2,799
Private consumption
2,798
Privater Konsum
2,798
Preismanagement
2,689
more ...
less ...
Online availability
All
Undetermined
5,514
Free
1,652
Type of publication
All
Article
8,711
Book / Working Paper
1,511
Journal
3
Type of publication (narrower categories)
All
Article in journal
8,217
Aufsatz in Zeitschrift
8,217
Aufsatz im Buch
473
Book section
473
Graue Literatur
200
Non-commercial literature
200
Hochschulschrift
170
Arbeitspapier
141
Working Paper
141
Thesis
104
Conference paper
79
Konferenzbeitrag
79
Collection of articles of several authors
56
Sammelwerk
56
Aufsatzsammlung
40
Reprint
38
Case study
26
Fallstudie
26
Konferenzschrift
18
Collection of articles written by one author
17
Sammlung
17
Lehrbuch
7
Bibliografie enthalten
4
Bibliography included
4
Amtsdruckschrift
3
Conference proceedings
3
Festschrift
3
Government document
3
Textbook
3
Glossar enthalten
2
Glossary included
2
Guidebook
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Ratgeber
2
Statistik
2
Systematic review
2
Umfrage
2
more ...
less ...
Language
All
English
9,917
German
302
Italian
3
Polish
3
Undetermined
3
French
2
Author
All
Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Diamantopoulos, Adamantios
26
Usman, Osly
22
Han, Heesup
21
Huber, Frank
21
Filieri, Raffaele
20
Bang, Nguyen
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Ko, Eunju
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Hollebeek, Linda D.
16
Wiedmann, Klaus-Peter
16
Burmann, Christoph
14
Flavián Blanco, Carlos
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Bagozzi, Richard P.
13
Bauer, Hans H.
13
Das, Gopal
13
Foroudi, Pantea
13
Martínez-López, Francisco J.
13
Paul, Justin
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Bigné Alcañiz, J. Enrique
12
De Chernatony, Leslie
12
Dens, Nathalie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Jang, Soocheong
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
18
IGI Global
7
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
2
Friedrich-Schiller-Universität Jena
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
De Gruyter Oldenbourg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fritz Knapp Verlag
1
Gesellschaft für Integrierte Kommunikationsforschung
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Hubert Burda Media Holding Kommanditgesellschaft
1
ICORIA <16., 2017, Gent>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Kassel University Press GmbH
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
more ...
less ...
Published in...
All
Journal of business research : JBR
505
Journal of retailing and consumer services
361
The journal of product & brand management
263
The journal of brand management : an international journal
225
Psychology & marketing
131
International journal of internet marketing and advertising : IJIMA
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
108
Journal of international consumer marketing
87
European journal of marketing : EJM
86
International journal of hospitality management
84
International journal of consumer studies
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of promotion management : innovations in planning and applied research
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
The journal of consumer marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Cogent business & management
70
Marketing intelligence & planning
69
Technological forecasting & social change : an international journal
69
Journal of global marketing
68
International journal of advertising : the review of marketing communications
67
Journal of travel and tourism marketing
67
Journal of marketing
65
Journal of fashion marketing and management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of marketing management : MM
60
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
59
Marketing letters : a journal of research in marketing
59
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Tourism management : research, policies, practice
52
Journal of Islamic marketing
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of internet commerce
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Young consumers : insight and ideas for responsible marketers
47
International journal of advertising : the quarterly review of marketing communications
45
more ...
less ...
Source
All
ECONIS (ZBW)
10,219
USB Cologne (EcoSocSci)
6
Showing
81
-
90
of
10,225
Sort
Relevance
Date (newest first)
Date (oldest first)
81
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
82
Behavioral insights from crowdfunding financing : what do social media ties, emotional cues and sentiment tell us?
Janků, Jan
;
Kučerová, Zuzana
;
Dařena, František
- In:
Ekonomický časopis : časopis pre ekonomickú …
71
(
2023
)
2
,
pp. 89-118
Persistent link: https://www.econbiz.de/10014329937
Saved in:
83
How COVID-19 impacted cultural consumption : an explorative analysis of Gen Z's digital museum experiences
Bonel, Elena
;
Capestro, Mauro
;
Di Maria, Eleonora
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10014330892
Saved in:
84
The influence of negative travel-related experience on tourist's brand loyalty
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Mileti, Antonio
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10014330964
Saved in:
85
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
86
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
87
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
88
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
89
Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji
;
Lee, Yu Lim
;
Chung, Jae-Eun
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
Saved in:
90
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->