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subject:"Marketing management"
type_genre:"Fallstudie"
~subject:"Outsourcing"
~subject:"Strategic management"
~type_genre:"Interview"
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Case studies on MNCs in India
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IIMB management review
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Global outsourcing and offshoring : an integrated approach to theory and corporate strategy
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Information systems and outsourcing : studies in theory and practice
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Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
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In an outpost of the global economy : work and workers in India's information technology industry
Upadhya, Carol
(
ed.
);
Vasavi, A. R.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012054815
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2
Start-up marketing strategies in India
Ramesh, M. Anil
(
ed.
);
Grover, Priya
(
ed.
); …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012013815
Saved in:
3
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
4
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
5
"The recession has passed but the effects are still with us" : employment, work organization and employee experiences of work in post-crisis Indian BPO
Roy, Chandrima
;
Scholarios, Dora
;
Taylor, Phil
- In:
Critical perspectives on work and employment in …
,
(pp. 57-80)
.
2017
Persistent link: https://www.econbiz.de/10011667985
Saved in:
6
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
7
Strategic marketing cases in emerging markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10014013168
Saved in:
8
Exploring the effects of liminality on corporate social responsibility in interfirm outsouring relationships
Nicholson, Brian
;
Babin, Ron
;
Briggs, Steve
- In:
Socially responsible outsourcing : global sourcing with …
,
(pp. 164-190)
.
2016
Persistent link: https://www.econbiz.de/10011434142
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9
Win-win corporations : the Indian way of shaping successful strategies
Shah, Shashank
-
2016
Persistent link: https://www.econbiz.de/10011625834
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10
Putting vision into action through a triple bottom line approach at Zensar Technologies
Natarajan, Ganesh
- In:
Global business and organizational excellence : a …
35
(
2016
)
6
,
pp. 36-42
Persistent link: https://www.econbiz.de/10011552454
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