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subject:"Marketingmanagement"
~person:"Choi, Dongwon"
~person:"Guadagnolo, Frank"
~subject:"Conjoint-Analyse"
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Choi, Dongwon
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International journal of advertising : the review of marketing communications
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
2
Strategic marketing for recreational facilities : a hybrid conjoint analysis approach
Toy, Daniel
- In:
Journal of leisure research
21
(
1989
)
4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10001084241
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