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subject:"Marketingmanagement"
~subject:"Gastgewerbe"
~subject:"United States"
~type_genre:"Book section"
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Search: subject_exact:"Freizeitwirtschaft"
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Marketingmanagement
Gastgewerbe
United States
Freizeitwirtschaft
148
Leisure industries
148
Deutschland
27
Germany
27
Economics of leisure
25
Freizeitökonomie
25
Satisfaction
24
Zufriedenheit
24
Welt
23
World
23
Event marketing
18
Event-Marketing
18
Tourism
17
Tourismus
17
Freizeitverhalten
15
Leisure behaviour
15
Tourism industry
13
Tourismuswirtschaft
13
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11
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8
Freizeit
8
Konsumentenverhalten
8
Leisure
8
Sport
7
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7
Theorie
7
Theory
7
Beziehungsmarketing
5
Brand management
5
Holiday behaviour
5
Markenführung
5
Marketing management
5
Media usage
5
Mediennutzung
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Relationship marketing
5
Urlaubsverhalten
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4
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17
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77
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77
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21
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21
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17
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14
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14
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11
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6
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6
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5
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5
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3
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1
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14
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3
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Black, Grant
2
Fox, Mark
2
Bharwani, Sonia
1
Brunner, Maximilian
1
Cain, Louis P.
1
Carbone, Lewis P.
1
Carù, Antonella
1
Cova, Bernard
1
Curtis, Catherine
1
Freitag, Elke
1
Goan, Suzie
1
Houston, H. Rika
1
Janjua, Paviandeep Rai
1
Johnson, Brian A.
1
Kagermeier, Andreas
1
King, Nancy Koury
1
Köhler-Braun, Katharina
1
LaTour, Kathryn A.
1
Lane, David
1
Meamber, Laurie A.
1
Meritt, Dennis
1
Mill, Robert Christie
1
Nakamura, Leonard Isamu
1
Nayak, Bhabani Shankar
1
Nunes, Paul F.
1
Prejmerean, Mihaela
1
Salipante, Paul
1
Severt, Denver E.
1
Tabassum, Naznin
1
Vasilache, Simona
1
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Handbook on the economics of leisure
2
Brands : interdisciplinary perspectives
1
Handbook of hospitality human resources management
1
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
1
Innovations in services marketing and management : strategies for emerging economies
1
Intangibles, market failure and innovation performance
1
Managing consumer services : factory or theater?
1
Marketing through minefields
1
Memorable customer experiences : a research anthology
1
Modern Corporations and Strategies at Work
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Relational practices, participative organizing
1
Strategisches Personalmanagement in globalen Unternehmen
1
The Sage handbook of hospitality management
1
To profit or not to profit : the commercial transformation of the nonprofit sector
1
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
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ECONIS (ZBW)
17
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1
The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai
;
Tabassum, Naznin
;
Nayak, …
- In:
Modern Corporations and Strategies at Work
,
(pp. 93-111)
.
2022
Persistent link: https://www.econbiz.de/10013419427
Saved in:
2
Advertising, intangible assets, and unpriced entertainment
Nakamura, Leonard Isamu
- In:
Intangibles, market failure and innovation performance
,
(pp. 11-26)
.
2015
Persistent link: https://www.econbiz.de/10011515773
Saved in:
3
Consuming the "world" : reflexivity, aesthetics, and authenticity at Disney World's EPCOT Center
Houston, H. Rika
;
Meamber, Laurie A.
- In:
Brands : interdisciplinary perspectives
,
(pp. 325-341)
.
2015
Persistent link: https://www.econbiz.de/10010478954
Saved in:
4
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
5
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
6
Competitive forces in the US recreational vehicle industry
Fox, Mark
;
Lane, David
;
Black, Grant
- In:
Handbook on the economics of leisure
,
(pp. 428-452)
.
2011
Persistent link: https://www.econbiz.de/10009505767
Saved in:
7
The rise and decline of drive-in cinemas in the United States
Fox, Mark
;
Black, Grant
- In:
Handbook on the economics of leisure
,
(pp. 271-298)
.
2011
Persistent link: https://www.econbiz.de/10009505786
Saved in:
8
The heart of relational organizing : passion, autonomy and responsibility
Salipante, Paul
;
King, Nancy Koury
- In:
Relational practices, participative organizing
,
(pp. 77-102)
.
2010
Persistent link: https://www.econbiz.de/10008647363
Saved in:
9
Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.
;
Carbone, Lewis P.
;
Goan, Suzie
- In:
Memorable customer experiences : a research anthology
,
(pp. 177-193)
.
2009
Persistent link: https://www.econbiz.de/10003902758
Saved in:
10
Human resources management and a service culture
Severt, Denver E.
;
Curtis, Catherine
- In:
Handbook of hospitality human resources management
,
(pp. 115-133)
.
2008
Persistent link: https://www.econbiz.de/10003811025
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