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subject:"Textilindustrie"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Marktinformation"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Mode"
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Subject
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Textilindustrie
Online-Marketing
Mode
346
Fashion
342
Bekleidungsindustrie
124
Clothing industry
124
Consumer behaviour
89
Konsumentenverhalten
89
Textile distribution
68
Textilhandel
68
Luxury goods
59
Luxusgüter
59
Brand management
56
Markenführung
56
Sustainability
40
Lieferkette
34
Supply chain
34
Nachhaltigkeit
33
Social Web
28
Social web
28
Nachhaltige Entwicklung
27
Sustainable development
27
Brand image
21
Corporate Social Responsibility
21
Markenimage
21
Corporate social responsibility
20
Einzelhandel
19
Retail trade
19
Marketing
18
Sustainable product
18
Öko-Produkt
18
Brand
16
Internet marketing
16
Markenartikel
16
Deutschland
15
Germany
15
Marketing management
15
Marketingmanagement
15
Bekleidung
14
Clothing
14
Beziehungsmarketing
13
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24
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Aufsatz im Buch
Marktinformation
Mehrbändiges Werk
Article in journal
150
Aufsatz in Zeitschrift
150
Book section
22
Aufsatzsammlung
14
Collection of articles of several authors
11
Sammelwerk
11
Graue Literatur
5
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Johnson, Kim K. P.
2
Kim, Eundeok
2
Aage, Tine
1
Amorim, Marlene
1
Baek, Eunsoo
1
Bathla, Devesh
1
Belussi, Fiorenza
1
Bhatia, Harpreet Singh
1
Boardman, Rosy
1
Cancrini, Clotilde
1
Chopra, Nupur
1
Díaz-Garrido, Eloísa
1
Erdogmus, Irem Eren
1
Foroudi, Pantea
1
Galán Zori, Carlota
1
González-Padilla, Paula
1
Grantz, Thimo
1
Guo, Yunshi
1
Helal, Guida
1
Imani, Saheb
1
Jang, Juyeun
1
Jawad, Caroline
1
Kallevig, Annette
1
Karadag, Gizem Merve
1
Kontu, Hanna
1
Lari, Helnaz Ahmadi
1
Larner, Liz
1
Loureiro, Sandra Maria Correia
1
López Muniesa, Rocío
1
Mañas-Viniegra, Luis
1
Mekonnen, Aster
1
Pegan, Giovanna
1
Reay, Emma
1
Richards-Carpenter, Nastaran Norouzi
1
Sahni, Harleen
1
Saura, José Ramón
1
Scarlat, Mihai
1
Sharma, Sandhir
1
Sidhu, Navpreet Kaur
1
Sierra-Sánchez, Javier
1
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Institution
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Gesamtverband der Deutschen Textil- und Modeindustrie
1
Published in...
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Journal of fashion marketing and management
2
Sustainable Luxury : An International Perspective
2
Aracne / 13
1
CSR in an age of isolationism
1
Cases on the resurgence of emerging businesses
1
Creating a sustainable competitive position : ethical challenges for international firms
1
E-business : state of the art of ICT based challenges and solutions
1
Emerging themes in E-business research
1
Leveraging computer-mediated marketing environments
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Managing situated creativity in cultural industries
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The spinning world : a global history of cotton textiles, 1200 - 1850
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
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Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
2
Enterprise social media and digital creativity for fashion brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
5
Simple Kaur : the growth of start-ups through the adoption of sustainable fashion, technological innovation, and social media marketing
Sidhu, Navpreet Kaur
;
Bathla, Devesh
;
Sharma, Sandhir
; …
- In:
Cases on the resurgence of emerging businesses
,
(pp. 47-60)
.
2023
Persistent link: https://www.econbiz.de/10014318621
Saved in:
6
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
7
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
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8
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
9
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
10
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
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