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subject:"marketing"
~isPartOf:"Journal of strategic marketing"
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marketing
Unternehmen
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Journal of strategic marketing
Management Science
124
Management science : journal of the Institute for Operations Research and the Management Sciences
51
MPRA Paper
40
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Ovidius University Annals, Economic Sciences Series
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
20
ILO Working Papers
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Annals of marketing-mba
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Annals of Faculty of Economics
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CUDARE Working Paper Series
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General Economics and Teaching
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Journal of Business Ethics
16
Management & Marketing
16
Romanian Statistical Review Supplement
15
Working Papers / eSocialSciences
15
International journal of consumer studies
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Revista de Marketing Online (Journal of Online Marketing)
13
Journal of marketing education : JME
12
Journal of marketing management : MM
12
World Review of Entrepreneurship, Management and Sustainable Development
12
Food Security Collaborative Policy Briefs
11
Journal of Agricultural and Applied Economics
11
Journal of travel and tourism marketing
11
Ifo Schnelldienst
10
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
The AMFITEATRU ECONOMIC journal
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Business history
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Food Security Collaborative Working Papers
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Health marketing quarterly
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
2
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
Saved in:
3
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
Saved in:
4
Exploring entrepreneurial marketing
Miles, Morgan P.
;
Gilmore, Audrey
;
Harrigan, Paul
; …
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
Saved in:
5
The impact of functional integration on perceived risk and consumer-based brand equity
Kirchoff, Jon F.
;
Nichols, Bridget Satinover
;
Rowe, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012202449
Saved in:
6
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
7
Sponsorship programmes and corruption in sport : management responses to a growing threat
Roberts, Samantha
;
Chadwick, Simon
;
Anagnostopoulos, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10011860414
Saved in:
8
Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
9
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
Saved in:
10
Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
Saved in:
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