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type:"article"
type_genre:"Case study"
~person:"Caruana, Albert"
~person:"Heusinkveld, Stefan"
~subject:"Marketing management"
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Cases on innovations in educational marketing : transnational and technological strategies
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Handbook of research on entrepreneurship in professional services
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New practice development in professional service firms : the role of market sensing
Heusinkveld, Stefan
;
Benders, Jos
;
Berg, Robert-Jan van den
- In:
Handbook of research on entrepreneurship in …
,
(pp. 202-218)
.
2012
Persistent link: https://www.econbiz.de/10009661370
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An nternational collaborative masters degree in integrated marketing communications : a US-EU program in the Mediterranean
Krentler, Kathleen A.
;
Caruana, Albert
- In:
Cases on innovations in educational marketing : …
,
(pp. 118-134)
.
2011
Persistent link: https://www.econbiz.de/10009406216
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