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type:"article"
type_genre:"Case study"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"SME"
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Deutschland
Marketing management
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101
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11
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Beiträge zum 80. Geburtstag von Otto Graf Lambsdorff hrsg. von Jürgen Morlok
1
Benchmarking : Leitfaden für den Vergleich mit den Besten
1
Business ethics : a European review
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Economic crisis, development and competitiveness in Southeastern Europe : theoretical foundations and policy issues
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Europäische Integration - ordnungspolitische Chancen und Defizite
1
Handbook of research on entrepreneurship in professional services
1
Higher education management and development : compendium for managers
1
International environmental management benchmarks : best practice experiences from America, Japan and Europe
1
International journal of business information systems : IJBIS
1
Journal of retailing and consumer services
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Unternehmen im Umbruch: Konzepte, Instrumente und Erfolgsmuster
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ECONIS (ZBW)
14
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1
Macroeconomic theory and macroeconomic logic : the case of the euro crisis
Flassbeck, Heiner
- In:
Economic crisis, development and competitiveness in …
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011540877
Saved in:
2
SMEs and environmental responsibility : a policy perspective
Blundell, Richard W.
;
Monaghan, Adrian
;
Thomas, Christine
- In:
Business ethics : a European review
22
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009768644
Saved in:
3
Supply chain interoperability for enhancing e-business adoption by SMEs : a case study from the European clothing sector
Ponis, Stavros T.
;
Eijk, Pim van der
;
Masselos, Vassilis
- In:
International journal of business information systems : …
10
(
2012
)
4
,
pp. 417-435
Persistent link: https://www.econbiz.de/10009574019
Saved in:
4
New practice development in professional service firms : the role of market sensing
Heusinkveld, Stefan
;
Benders, Jos
;
Berg, Robert-Jan van den
- In:
Handbook of research on entrepreneurship in …
,
(pp. 202-218)
.
2012
Persistent link: https://www.econbiz.de/10009661370
Saved in:
5
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
6
An nternational collaborative masters degree in integrated marketing communications : a US-EU program in the Mediterranean
Krentler, Kathleen A.
;
Caruana, Albert
- In:
Cases on innovations in educational marketing : …
,
(pp. 118-134)
.
2011
Persistent link: https://www.econbiz.de/10009406216
Saved in:
7
Marketing and communications in higher education
Smith, Kenneth
- In:
Higher education management and development : …
,
(pp. 209-221)
.
2010
Persistent link: https://www.econbiz.de/10003951664
Saved in:
8
Internationales Benchmarking kleiner und mittlerer Unternehmen
Kohl, Holger
- In:
Benchmarking : Leitfaden für den Vergleich mit den Besten
,
(pp. 377-392)
.
2009
Persistent link: https://www.econbiz.de/10003823727
Saved in:
9
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
10
Distribution strategies for volume and premium brands in highly competitive consumer markets
Parment, Anders
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003729832
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