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type:"article"
type_genre:"Mehrbändiges Werk"
~subject:"Auslandsverlagerung"
~subject:"Marketingmanagement"
~type_genre:"Case study"
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Auslandsverlagerung
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494
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62
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Case studies on MNCs in India
6
The practice of outsourcing : from information systems to BPO and offshoring
3
Information systems and outsourcing : studies in theory and practice
2
Journal of world business : JWB
2
MNCs in India : issues and challenges
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Information systems frontiers : ISF ; a journal of research and innovation
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Information systems outsourcing : enduring themes, global challenges, and process opportunities
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Innovations in services marketing and management : strategies for emerging economies
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Intercultural management : a case-based approach to achieving complementarity and synergy
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International business and economics research journal
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International journal of technology marketing : IJTMkt
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Journal of management information systems : JMIS
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Journal of risk finance : the convergence of financial products and insurance
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Market orientation : transforming food and agribusiness around the customer
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Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
1
Strategic outsourcing : an International journal
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The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
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Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
2
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
3
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
4
Cultural aspects of offshoring to India
Storti, Craig
;
Franklin, Peter
- In:
Intercultural management : a case-based approach to …
,
(pp. 184-196)
.
2016
Persistent link: https://www.econbiz.de/10011459189
Saved in:
5
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
6
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
7
Marketing strategies in the microfinance sector : a case study on Hand in Hand Microfinance Pvt. Ltd.
Jayashankar, Priyanka
;
Goedegebuure, Robert V.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 64-78
Persistent link: https://www.econbiz.de/10009660064
Saved in:
8
Managing offshore development : a cultural perspective
Edoff, Petra
;
Norströ, Christer
;
Wretås, Ylva
- In:
Perspectives on supplier innovation : theories, …
,
(pp. 549-580)
.
2012
Persistent link: https://www.econbiz.de/10009632755
Saved in:
9
Managing attrition in offshore finance and accounting outsourcing : exploring the interplay of competing institutional logics
Nicholson, Brian
;
Aman, Aini
- In:
Strategic outsourcing : an International journal
5
(
2012
)
3
,
pp. 232-247
Persistent link: https://www.econbiz.de/10009691849
Saved in:
10
A longitudinal examination of HRM in a human resources offshoring (HRO) organization operating from India
Pereira, Vijay
;
Anderson, Valerie
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 223-231
Persistent link: https://www.econbiz.de/10009517195
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